You may notice that a portion of your emails aren't listed as "delivered" in your email tracking. There are several reasons a recipient may not receive your email. Here are a few:
The member unsubscribed
Every email you send through MemberPlanet includes an embedded "unsubscribe" link in the footer. This feature is required by the U.S. CAN-SPAM Act, and even if it weren't required, it's a good idea to always respect your recipients' email preferences.
The member's email address bounced
A bounce occurs when a recipient’s email address is unable to accept your email campaign, perhaps because their inbox is too full, as well as a host of other reasons. When this happens, MemberPlanet will disable that recipient's address from future sends and label the email address as "bounced". In order to attempt to resend to that address you must manually remove the "bounced" status on that persons member file in your database.
Note: removing the "bounced" status will not guarantee future email delivery. If the address bounces again the address will again be disabled and reverted to "bounced" status.
Missing or invalid email address
If a recipient’s email address is not in a valid format (e.g. missing the “@” symbol, contains spaces, etc) or if the recipient does not have a primary email address listed on their account, your email campaign cannot be delivered. Primary email addresses can be added or corrected from the recipient’s Details page in the Members & Contacts database.